We set out to create more than just another hair clip — we wanted something that feels effortless, comfortable, and truly part of you.
If you’ve ever sighed with relief while pulling your clip out at the end of the day, or skipped wearing one on a long commute because you knew it would hurt, this was made with you in mind.
Thank you for being here and for trusting us with the little details that make your everyday feel better. We can’t wait for you to experience it.
With love,
Susan
Founder, Novaluxe
As women, we loved the effortless look of claw clips — but hated how they pinched, broke, or slid out when we needed them most.
Instead of settling, we decided to reinvent.
We partnered with designers and material experts to create a clip that’s soft, flexible, and built to actually last. No scalp pain, no flimsy plastic, no constant readjusting.
What began as a small idea between friends quickly became a movement — proving that even the simplest accessory deserves thoughtful design.
Because comfort should never come second to style
We founded NovaLuxe with you in mind and that hasn't changed.
From our first prototype to every decision we make today, we always put our customers first.
Your comfort, feedback, and experience guide everything we do.
You deserve better!